October 2022 – Gearing up for the Holidays – Wave Poll Results

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Question: Does your business have an online presence:

Yes – 26%

Online, but no online sales – 61%

No online presence – 13%

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Question: Does your business or organization offer experiences and/or package sales beyond a basic purchase?

Yes – 40%

No – 60%

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Question – Has your business increased prices in the past 6 months of products or services to cover increased operating costs?

Yes – 22%

No – 60%

We are planning to by the end of the year – 12%

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Questions – As a consumer, what percentage of your holiday shopping do you hope to do at a local store (online or in person)?

75% or more of holiday shopping – 47%

50% of holiday shopping  – 47%

25% of holiday shopping – 6%

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Question: As a consumer – where are you most likely to look up a business online?

Google Search – 91%

Facebook – 17%

Instagram – 26%

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And this is how some are gearing up for the holidays:

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“As a business we will be shopping for Christmas gifts for our program participants and hope to do at least some of that shopping locally.”

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“Cleaning and decorating is how I gear up for the holidays!”

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“Being open and available as a business. Talking up local merchants as well as making a point of stopping into the local stores.”

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“Lots of advertising through television and radio, social media. Lots of decorations- windows painting and inside Christmas decor. We are stocking lots of local artists!”

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Thank you to Dark Staffing Solutions for sponsoring a $25 Gift Certificate to Redwood Community Pharmacy for our lucky survey response winner: Dori Fulk!!

 

 

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