Monthly Wave Poll
October 2022 – Gearing up for the Holidays – Wave Poll Results
Question: Does your business have an online presence:
Yes – 26%
Online, but no online sales – 61%
No online presence – 13%
Question: Does your business or organization offer experiences and/or package sales beyond a basic purchase?
Yes – 40%
No – 60%
Question – Has your business increased prices in the past 6 months of products or services to cover increased operating costs?
Yes – 22%
No – 60%
We are planning to by the end of the year – 12%
Questions – As a consumer, what percentage of your holiday shopping do you hope to do at a local store (online or in person)?
75% or more of holiday shopping – 47%
50% of holiday shopping – 47%
25% of holiday shopping – 6%
Question: As a consumer – where are you most likely to look up a business online?
Google Search – 91%
Facebook – 17%
Instagram – 26%
And this is how some are gearing up for the holidays:
“As a business we will be shopping for Christmas gifts for our program participants and hope to do at least some of that shopping locally.”
“Cleaning and decorating is how I gear up for the holidays!”
“Being open and available as a business. Talking up local merchants as well as making a point of stopping into the local stores.”
“Lots of advertising through television and radio, social media. Lots of decorations- windows painting and inside Christmas decor. We are stocking lots of local artists!”
Thank you to Dark Staffing Solutions for sponsoring a $25 Gift Certificate to Redwood Community Pharmacy for our lucky survey response winner: Dori Fulk!!